Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in…
Flat Holiday Sales Ahead?
As U.S. consumer confidence cautiously edges upward, The Nielsen Co. predicts consumer holiday spending to closely reflect 2009 spending with flat dollar sales at approximately $89 billion, and flat to declining unit sales, down .15%. “As we approach the holiday season, consumer confidence is up slightly, but below pre-recession levels,” said James Russo, vice president,…
Celebrate the Reason for the Season
It makes not one iota of difference whether you believe in Santa or celebrate Christmas to make a difference in someone’s life at this special time of the year. We all recognize that 2009—like no other year in the past 50—has created a genuine and critical need that provides both an opportunity for all of…
Multiculturalism in the Marketplace
With the election of the nation’s first African-American president, the time is right to get a better understanding of our consumer base to make sure we’re meeting their needs. Things have been quite difficult for most Americans this holiday season. There have been thousands upon thousands of job layoffs, though the retail sector has weathered…