The coffee giant delves into fruit and vegetable juices with the debut of its new juice bar chain. Starbucks Corp. debuted its first Evolution Fresh juice bar store on Monday. The launch is expected to boost the company’s position in the $50 billion health food sector, Reuters reported. Starbucks bought Evolution Fresh for $30 million…
Starbucks Looks To Reinvent Juice Segment With Acquisition
After buying Evolution Fresh Inc., Starbucks vows to create a never before seen retail model as it introduces a new health and wellness business based around the juice brand. Starbucks Corp. has acquired the San Bernadino, Calif.-based juice business Evolution Fresh Inc. for $30 million as part of a larger effort to move beyond just…