Tootsie Roll Industries just sweetened the pot for consumers on sugar restricted diets with the unveiling of new Sugar-Free Tootsie Roll Midgees! This chewy, chocolatey treat, sweetened with Splenda, offers the same great taste and texture as the original, without any of the sugar. Its the perfect indulgence for diabetics or anyone limiting their sugar…
Special Attention
Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,…
Blast Off with Freshness
Cadbury Adams USA LLC, makers of Dentyne, is launching its newest innovation in enhanced breath freshening—Dentyne Blast. Dentyne Blast is the first liquid center chewing gum in the U.S. made with erythritol, an ingredient that delivers a strong cooling effect by drawing heat away from the mouth and lowering its temperature. Available in two flavors,…