Bundling with Bakery Rick Lawlor, vice president of retail sales and marketing for Hess Corp., said his company began growing breakfast sales when it added an old favorite for customers who want a sweet with their coffee: doughnuts. “There are a number of ways we’ve been growing our breakfast business, the most significant being our…
Promoting Pizza’s Popularity
According to Mintel, an independent provider of market research, sales at the 16 leading pizza restaurants grew only 1.2% into 2008 to $16.6 billion. Among the challenges facing pizza providers is the public’s desire for healthier products as opposed to “high-calorie, high-fat pizza offerings and limited menu variety, which may be more of a turn-off…
Targeting Customers Through Store Design
When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open…
Understanding the new Healthcare System
Healthcare Reform: Key Takeaways In 2014, convenience store businesses employing more than 50 workers will be required to provide health coverage and most people will be required to have health insurance. The tax on high-cost “Cadillac” policies will not go into effect until 2018; the increase in Medicare payroll taxes begins in 2013; while the…
Finding Financing in a Tight Market
Money is tight, but some convenience store operators are finding the means to finance remodels or even acquisitions. Generally speaking, the availability of money depends on the size of the operator, according to Mark Radosevich, president of PetroProperties & Finance LLC in Miami. “The guys who are moderate size to large generally have relationships with…
Raising the Bar on Snack Sales
Energy bars are most often associated with top athletes and endurance sports. But as consumers have found themselves pressed for time—and energy—the category has morphed into an array of tasty, low-cost products that provide a quick meal solution across multiple dayparts. More importantly, the category has evolved to include a multitude of variations from healthy…
Vitapak Hits C-stores
Convenience Valet has partnered with General Nutrition Corporation (GNC) to be the exclusive distributor of GNC Mega Vitapak Program in a convenient daily pack. Consumers are in search of nutritional and health products they know and trust, and this is what the GNC program delivers. With 94% brand awareness GNC’s mainstay has been their vitamin…
The Shack Pushes the Bounds of Convenience
As all convenience store chains look for innovative ways to drive sales as tobacco and gas margins decline, they might take note from an unlikely teacher—a small town store in Grandy, Minn., whose unique offerings are going to new lengths to meet consumer demands. Though only 1,100 square feet, “The Shack on 65” packs the…
An Appetizing Offering
Keeping the Customers Satisfied John Foley, an independent culinary consultant, said c-stores are a perfect fit for appetizers because of their portability and lower cost. He offered retailers five tips for increasing appetizer, soup and salad sales. 1) Develop a series of appetizers that are not on your regular menu and rotate them as specials…
Tools of the Trade
Busy consumers continue watching their wallets, but one thing hasn’t changed. They want great tasting meals and snacks—and they want them fast. In spite of today’s economic angst, opportunities abound for providing time-crunched consumers with foods on the run. According to a survey by the National Restaurant Association (NRA), 69% of adults surveyed said purchasing…
