Merchandising in your checkout queue has the dual potential to increase your profit per square foot AND to keep your customers occupied while they wait, thereby reducing their perceived wait times. These two big wins are only possible with an impulse merchandising strategy that is well-devised. For our part, Lavi Industries has worked with some…

By Perry Kuklin, Director of Marketing and Business Development, Lavi Industries The checkout line is an integral part of any retail business. Not only does it facilitate the completion of transactions and drive customer satisfaction levels, but it also stands on prime profit-earning real estate. Your checkout line can help you capitalize on the 40%…