Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000…

Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its…

Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson…

The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores.  Beginning on Feb. 15, Kroger and…

Is there relief ahead for exorbitant credit card fees? The answer is yes. But first, there’s a fight to be fought. According to NACS in Alexandria, Va., credit card payments have grown from 21% of transactions in 1995 to 49% today, with the trend expected to grow to more than 50% by next year. The…

Convenience store operators need to focus on meeting consumer demand for a quality cup of coffee as McDonald’s, Dunkin’ Donuts, Starbucks and Caribou all announced plans to step up their brew programs to reel in consumers during a tough economy. About 54% of the adult population in the U.S. classify themselves as coffee consumers, according…