Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card…

Professional drivers and motorists can now locate the nearest Pilot Travel Center anywhere in North America with a new free iPhone application introduced this month. “We appreciate the fact that many loyal Pilot customers only look for Pilot Travel Centers when they are on the road, and this online tool makes it very easy to…

Vendgogh LLC has announced the first release of its VendTrack network monitoring software, which enables c-stores to monitor the operations of Vendgogh’s integrated gas island vending systems. Vendgogh’s gas island vending solution helps convenience stores sell cold drinks to gas-only customers who typically stop for gas but don’t go into the store. Research has shown…

Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with…

Exxon and Mobil retailers and Citi are giving cardholders the chance to win a 2010 smart fortwo coupe each week through the ExxonMobil Personal Card “Win a smart fortwo Sweepstakes.” From April 1 through June 30, a new winner will be drawn every week. In addition to the weekly car giveaways, consumers will also have the chance…

Speedway has been ranked as the nation’s top retail gasoline brand for a second consecutive year.   According to the 2010 EquiTrend Brand Study conducted by Harris Interactive, Speedway is the highest ranked gasoline in overall brand equity. The EquiTrend study evaluates key metrics including: equity, customer connection, commitment, energy, brand behavior, brand advocacy and…

Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its…

Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson…

This certification allows Outsite Networks to integrate directly with the terminal loyalty ports and offer loyalty partners the additional capabilities of special member pricing, price roll back and stored cash-value rewards. “Our loyalty solution opened the possibility of loyalty across varied combinations of POS equipment because it works with every make and model POS equipment…

The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores.  Beginning on Feb. 15, Kroger and…