Food Lion unveils six new stores it acquired from grocery store chain Bloom, and assures customers it plans to offer as many of Bloom’s key products as possible. The Food Lion is increasing its business in Greenville, S.C., with the opening of six new stores it acquired from grocery chain Bloom. Seven Bloom stores in…
Empowering Loyalty Customers
Retailers are energizing their rewards programs and using social media to keep loyalty customers active. The modern loyalty program may be 28 years old, but in a saturated market, chains are turning up the creativity to gain customer attention by pushing game-based promotions, cause marketing, discounts on fuel and using social networking to drive interest.…
Catchfire Media To Manage Social Networking For Casey’s
Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart,…
Murphy USA Attracts Customers Through Whrrl
Murphy USA, a national gas station and convenience store chain co-located at Walmart, has partnered with Warner Bros. and is driving business with a social networking campaign through Whrrl, Mobile Commerce Daily reported. When customers check in on Whrrl- a Web site where people can find friends that share their real world patterns-at one of…
Georgia Customers To Save at the Pump
The Kroger Co., and Shell are expanding their joint rewards program to give metro Atlanta and Northern Georgia area customers the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card. Beginning Oct.25, every time Kroger customers in the…
7-Eleven Announces Access 45 Campaign
7-Eleven Inc.’s Slurpee Nation members currently have a chance to win a new prize each day from two of the biggest videogame publishers-Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA SPORTS MMA and…
Kum & Go Debuts Go Kup
Kum & Go’s “Name Our Cup” Contest winner has been announced. Brad Gerndt of Nevada, Iowa won for his entry name Go Kup. “We are excited to have a name for our 32-ounce fountain cups—Go Kup,” said Kevin Krause, senior vice president of Kum & Go, which operates more than 435 convenience stores in 11…
ConocoPhillips Adds Nucleus POS System
ConocoPhillips has approved the Nucleus point-of-sale (POS) system from Dresser Wayne, a global innovator of fuel dispensers and technologies, for implementation at Conoco, 76, and Phillips 66 fuel sites across the U.S. ConocoPhillips-branded sites can now benefit from the Nucleus POS system’s touch-screen interface, simple usability and advanced merchandising features. “The Nucleus POS system is…
MAPCO Launches Gas Giveaway
MAPCO Express Inc., an independent convenience store chain with more than 400 neighborhood retail locations throughout the southeastern U.S., has announced its upcoming $1.10 Gas Giveaway promotion. On Oct. 10, 2010, for 110 minutes, MAPCO Express plans to sell gasoline for only $1.10 per gallon at five selected secret MAPCO locations throughout its service area. …
Sunshine Rolls Out New Technology At 100 Sites
Sunshine Gasoline Distributors Inc. of Doral, Fla. is rolling out Gilbarco Encore S dispensers, Passport point-of-sale (POS) systems and Veeder-Root TLS-450 tank gauges at 100 sites. “We chose Gilbarco Veeder-Root because they are in a unique position to provide turnkey solutions at the forecourt, in-store POS and underground fuel management,” said Luis Lago, vice president…