A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.…
COLLOQUY Educates Loyalty Marketers
As the middle-class gets further squeezed five loyalty trends are helping merchants add value to attract customers. In its most recent issue, LoyaltyOne’s COLLOQUY magazine examined the strapped U.S. middle-class and what marketers can do to develop loyalty with this group through the lingering recession and beyond. With 50% of Americans defining themselves as middle-class,…
Facebook Marketing for Convenience Stores
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
Irving Oil Rewards Customers
Gas customers who fill up at select locations have the chance to win thousands of dollars in Irving Gift Cards. Irving Oil is offering even more opportunities for customers to save on gas this summer through its Irving Rewards program. Starting this week Irving street teams will be traveling throughout New England offering customers a…
Thorntons Rewards Cup Challenge Winner
Winning customer receives gift package that includes 20 free fountain or coffee drinks. Thorntons Inc. has announced the winner of the Northside vs. Southside Cup Challenge promotion, which began on Friday, May 13 at all Chicagoland Thorntons store locations. The lucky winner is Darlene Kolanowski of Chicago, and she has won a gift package that…
Word-of-Mouth Opinion Sharing Down 20%
The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed…
Customers Amass $48 Billion in Rewards Yearly
COLLOQUY Loyalty Census finds one-third of loyalty points are never cashed in for rewards. Americans accumulate approximately $48 billion in rewards points and miles annually, according to the results of a first-ever study on the perceived dollar value of loyalty programs that illustrates the real economic power of these programs for consumers, issuers, merchants and…
Gulf Oil Teams With The Cardinals
“We are paving the way of the future by working with a high level group of partners like the St. Louis Cardinals who understand that we’re in this together to raise the loyalty bar again,” says Gulf spokesperson. Gulf Oil has announced a new sponsorship agreement with Major League Baseball’s (MLB) St. Louis Cardinals. The…
McDonald’s Coffee Customers Most Loyal
In a study comparing McDonald’s, Starbucks and Dunkin’ Donuts customers, McDonald’s coffee customers are the least likely to stray. McDonald’s coffee customers are the most loyal compared to those who frequent Starbucks Corp. and Dunkin’ Donuts, a study by market research firm CustomersDNA LLC found. The currently unpublished study involved 15,000 fast-food customers who answered…
Excentus Corp. Announces Employee Promotions
New CAO and president/COO take the helm at Excentus Corp. Excentus Corp. has appointed Brandon Logsdon as president and chief operating officer and Jim Mills as chief administrative officer of the company. The appointments were announced at a recently company town hall meeting by Dickson Perry, founder, chairman and CEO of Excentus Corp., a provider…