Gaining and retaining loyal customers in 2011 is crucial. According to Chicago-based research firm Mintel International, 35% of customers in the U.S. say their choice of store is determined by special offers or discounts. This means convenience stores need to find new and innovative ways to stand out from the crowd. This is one reason…
Connecting With Your Customers
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot…
Par Mar Fuel Promotion Goes Viral
Social networking provides a cost-effective way for the West Virginia company to interact with customers and drive traffic. By: Erin Rigik, Associate Editor. Par Mar Stores is wooing customers into its forecourts and onto its Facebook and Twitter pages with its Face to Face Fuel promotion, which launched in mid-January. The goal of the promotion…
Shell And Excentus Join To Offer Fuel Discounts
Gas station customers can look forward to cents-per-gallon fuel discounts at participating Shell stations nation-wide. Shell and Excentus, a provider of marketing programs and services using cents-per-gallon fuel discounts as the ultimate consumer reward, have announced the nationwide expansion of their alliance through an exclusive, long-term strategic deal. The relationship between Shell and Excentus aims…
BP’s ampm Teams With Big West Basketball Tournament
“What could be more fitting for a brand that delivers ‘Too much good stuff’ than a tie-in program with college basketball’s most exciting time of the year,” says ampm president. As title sponsor of the 2011 Big West Tournament, BP’s ampm convenience store brand is focused on ensuring that students, alumni and fans of Big…
Golden Pantry Extends Partnership With Outsite Networks
Golden Rewards program allows customers to earn and redeem points at any Golden Pantry Food Store. Golden Pantry Food Stores Inc. of Bogart, Ga., has reached a multi-year extension with Outsite Networks to provide its Gold Plus Rewards program at all Gold Pantry locations. Golden Pantry Food Stores offers the loyalty program at 45 convenience…
Customer Loyalty Done Right
Customer loyalty is a game changer. Take a look at successful loyalty programs like Marriott Rewards, Delta Sky Miles, My Starbucks Rewards, Speedy Rewards, Rewards in a Flash and Certified Savings. These are all established programs that acknowledge their best customers, reward them for their existing behavior and provide greater rewards to improve their shopping…
Shell Celebrates WINsday With Rewards
Shell Saver Card holders will gain cents off fuel when driver Kurt Busch wins a race. Shell is encouraging motorists to join its Shell Saver Card program with new offers rewarding customer loyalty. New cardholders will be rewarded for activating a card with savings of 10 cents per gallon on every grade of Shell Nitrogen…
Meeting the Demand for Convenience
Even during the holiday season customers expect their local c-store not only to be open, but to meet their diverse needs. Every year during the holidays I have cashiers tell me that customers ask them why our stores are open on days like Thanksgiving, Christmas and New Year’s Day. Customers often remark, “It’s a…