Mac’s Convenience Stores has added social media to its crime prevention tactics in its Canadian convenience stores. Mac’s Stores inCentral Canadahave developed an innovative approach to augment its formidable crime prevention measures by using social media to help identify criminals through Facebook and Twitter. According to The Chronicle-Journal, Mac’s will use these social media outlets…
Mac’s Rolls Out iSIGN Antennas
Mac’s uses iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions…
Mac’s, XYIENCE Partner for Sweepstakes
“We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors,” says Mac’s spokesperson. XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard, have…
MACS Bursts Onto the C-Store Scene
It’s been a busy first year for Mid-Atlantic Convenience Stores, which is set to roll out a proprietary foodservice program and is developing a unified retail image. By: Erin Rigik, Associate Editor. Mid-Atlantic Convenience Stores (MACS) might not be the oldest company in the industry, but it’s certainly poised for growth in 2011 as it…
Couche-Tard’s Q3 Report: Profits Up
“Despite the absence of recent major acquisitions, quarter after quarter, we continue to create value for our shareholders by improving our sales and margins and through initiatives that allow us to increase our efficiency,” says vice president. Alimentation Couche-Tard Inc. announced net earnings of $71.0 million for its third quarter, up $16.2 million or 29.6%…
Circle K Elevates Xenergy To A National Brand
Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The…
Mac’s Offers Free Popcorn
To commemorate Remembrance Day and as the latest element of the We Salute Our Heroes initiative to honor and aid Canadian troops, Mac’s convenience stores are rewarding customers with a free bag of popcorn, The Province reported. Customers who enter any Canada-based Mac’s Convenience Store from Manitoba to B.C. today will receive one large, 190-gram…
Couche-Tard Acquires 12 Stores in Indiana
Alimentation Couche-Tard Inc., through its wholly-owned indirect subsidiary, Mac’s Convenience Stores LLC, is set to acquire 12 stores in the Indianapolis, Ind., area from Crystal Flash Petroleum LLC, which operates under the “Crystal Flash” banner. The transaction is anticipated to close in September 2010 and is subject to standard regulatory approvals and closing conditions. According…
Mac’s Convenience Stores To Add Seattle’s Best At 600 More Locations
Mac’s Convenience Stores, a subsidiary of Alimentation Couche-Tard Inc., and Seattle’s Best Coffee LLC, part of Starbucks Corporation, have entered an agreement for Mac’s to exclusively brew Seattle’s Best Coffee in Ontario in the convenience store channel. This agreement expands the more than 14-year relationship between the brands and leverages each company’s world-class capabilities with…
Mac’s Renews Price Management Solution
Mac’s Convenience Stores Inc., a division of Canadian convenience retailer Alimentation Couche-Tard Inc., has renewed the deployment of DemandTec Inc.’s Everyday Price Management solution. Mac’s Convenience Stores operates more than 800 stores throughout 12 states in the Midwest and Northeast, and has chosen to extend its relationship with DemandTec based on the business benefits realized…