Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling…
7-Eleven Gained $1.5 Million In Media Value
7-Eleven gained much in the way of free marketing when CEO and President Joe DePinto debuted on the CBS new hit show Undercover Boss, Front Row Analytics reported. According to Front Row Analytics, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences on the TV…
DePinto Goes Undercover
Dallas-based 7-Eleven Inc.’s Joe DePinto is starring on CBS’ new reality show Undercover Boss, later this February and is appearing on the Oprah Winfrey show to talk about what he discovered walking in his employees’ shoes, the Dallas Morning News reported. The show reveals the impact of decisions made at the corporate level, defining problems…
Clifford Fuel Takes it Nice N Easy
As one of the largest franchisees of the Nice N Easy convenience store brand, Clifford Fuel Co. Inc., a petroleum marketer and c-store retailer throughout central and northern New York, pairs the brand recognition and reach of a large c-store chain with the more intimate management of a small franchise. Founded in 1961, the Utica,…