Exclusive Web site for c-store operators now offers retailers a chance to win a trip for two to Daytona. C-store operators are speeding to the new 2011 Fantasy Racing program on Mars24seven.com, a site launched in spring 2010 and designed exclusively for c-store operators as a resource center with everything needed to create, enhance and…
Mars Extends Partnership With Joe Gibbs Racing
“From connecting with NASCAR fans to engaging our retail partners, our partnership with Joe Gibbs Racing has proved to be tremendously successful,” says Mars spokesperson. Mars Inc. announced its continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal extends the winning partnership that has brought the No. 18 Toyota…
Coconut Twix
Escape to the tropics with the island flair of new Twix Coconut Cookie Bars. Just in time for Easter and summer, this new limited-edition item combines the sweet, exotic taste of coconut blended into Twix Brand caramel, atop a crisp cookie bar, coated with milk chocolate. The product features bright, beach-themed packaging and eye-catching displays…
Mars Unveils Most Colorful Fan of NASCAR
Mars Chocolate North America announced that Joseph Haus of Phoenix was selected as the grand prize winner of M&M’S Brand “MOST COLORFUL FAN of NASCAR” Contest. Haus topped more than 6,000 other colorful NASCAR fans who entered the contest, held between Memorial Day and Labor Day, by uploading his colorful photo to NASCAR.com/MostColorfulFans, showing his…
Simply Caramel
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is…
Maintain A Thriving Candy Aisle
Mars Chocolate North America has launched a new Web site exclusively for convenience store operators. Mars24seven.com is a resource center with everything c-store operators need to create, enhance and maintain a successful candy aisle and to help drive overall store sales. With the click of a mouse, c-store operators have all the information in front…