Marfood USA, recently purchased Pemmican Brand Beef Jerky, and today the company is officially launching the new Pemmican Web site by giving away a free bag of Pemmican Beef Jerky for every minute-the entire day. Simply go to www.pemmican.com anytime April 1 to enter for a chance to win. Visitors to the Web site…
Pemmican To Give Away Free Beef Jerky
Taylor, Mich.-based Marfood USA Inc. plans to launch its new Pemmican Web site on April 1 by giving away a free bag of Pemmican Beef Jerky every minute of the day. Consumers must visit www.pemmican.com on April 1 between 12:01am and 11:59pm to register for a chance to win. “We purposely chose April fool’s to…
Slim Jim To Sponsor Wrestlemania XXVI
Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a…
Customer Surge in Snacking
The dried meat snacks category overall (including jerky) celebrated a healthy 2009 ringing up more $872.48 million in total dollar sales, up about 1% compared to 2008. Unit sales, however, slipped 3% to 424.43 million for the 52 weeks ended Dec. 27, 2009, according to Information Resources (IRI) . Breaking down the category by segment,…
New Beef Jerky
Matador by Jack Link’s expands its meat snack line with the introduction of new Matador beef jerky. Available nationwide in four flavors—Sizzling Sweet, Smokin’ BBQ, Original and Teriyaki—new Matador beef jerky combines a bold taste with a tender bite to deliver a satisfying new snacking experience. Jack Link’s launched the Matador brand in spring 2009…
Meaty Sales in the Snack Aisle
TOP PERFORMERS Jack Link’s Beef Jerky Slim Jim (ConAgra) Old Wisconsin Sausage HONORABLE MENTIONS Old Trapper Smoked Products World Kitchens Oberto Sausage Flavored products from hot and spicy to teriyaki and smoked are driving the meat snacks category as customers look for new varieties of their favorite snacks. Stick sales are reportedly up, and as…
Meeting the Demand for Meat Snacks
Meat snack manufacturers are going after the teen demographic, solidifying them as the product’s target audience, and introducing new flavors and varieties to meet the changing needs of consumers. Many retailers agree flavored meat sticks are driving the category. “Flavors products are strong right now whether it’s the hot, teriyaki or the smoked,” said Bill…
Variety Spicing Up Salty Snacks
Salty Statistics According to a study by The Nielsen Co. that outlined c-store trends, pretzels and popcorn sales saw strong growth during the 52 weeks ended March 21, 2009, with sales for pretzels up $164 million, a 10.1% increase. Popcorn sales totaled $119 million, a 14.3% increase from the previous year. Potato chips lead the…
Meat Snacks / Jerky
TOP PERFORMERS Jack Links Beef Jerky Slim Jim (ConAgra Foods Inc.) Pemmican (ConAgra Foods Inc.) HONORABLE MENTIONS Gardetto’s (General Mills) Keebler (Kellogg Co.) Accounting for $836 million in sales at convenience stores last year, meat snacks seem to be a category tailor-made for convenience consumers. Jerky is a quintessential impulse item that appeals greatly to…
Earthy Jerky
Jack Link’s Beef Jerkyis giving health conscious consumers more of a good thing by introducing anew organic line of beef jerky products. Jack Link’s new Organic Beef Jerky offers consumers a flavorful and satisfying taste experience, while meeting their growing demand for organic, convenient snack foods. New flavors include: Original Organic Beef Jerky, Peppered Organic…