Price is key factor for Millennials in selecting gasoline type. Leading gas station chains Phillips 66, 76 and Conoco have released the results of a nationwide survey that evaluated millennials’ gas purchasing habits and decisions. The survey was conducted by Kelton between July 19-25, 2012, among 1,018 American men and women age 21-30 who drive…
Millennial Consumers More Likely To Make Foodservice Purchases
“Millennials are a critical consumer group to the foodservice industry, and finding ways to market to them can be difficult because they have high and varied expectations,” says Sara Monnette, director of consumer research for Technomic. Consumers’ positive outlook of the future indicates that they may increase spending on foodservice within the next year, according…
Tracking the Trends
While the convenience store industry is in a much better position to withstand the strains of the current economic recession, one thing is painfully clear. Customers are changing the way they buy goods and services and retailers must keep up with those changes to avoid becoming obsolete. A new generation of Millennials, those born between…
7-Eleven Adds To Proprietary Wine Line-up
For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven Inc. is adding Cherrywood Cellars to its best-selling line-up of proprietary wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle) is available in three varietals – chardonnay, cabernet sauvignon and merlot. “We are targeting millennials because they like convenience and want…