While a few big gum and mint brands have the cache—and steady sales—to merit prime display space, hordes of newcomers are trying to snare a share of this valuable retail real estate. By Marilyn Odesser-Torpey, Associate Editor In its “New Product Pacesetters” report, research firm SymphonyIRI Group revealed that the gum and mint sector accounted…
A Functional Boost to Confections
You know the truism about Americans wanting more of everything is, indeed, true when we begin demanding more from our candy, gum and mint products than just good taste. As with beverages over the last decade or so, so-called functional snacks are slowly gaining respect in the convenience store channel, as major manufacturers roll products…
The Hershey Co.
The Hershey Co. The Hershey Co. has seized share leadership in the mint category. Crediting success to breakthrough innovations like IceBreakers Liquid Ice, IceBreakers Sours and BreathSavers 3 Hour Mints, Hershey’s is now bringing innovation to the gum arena with the introduction of IceBreakers Ice Cubes. IceBreakers Ice Cubes is a patented new Ice Cube…