MSA and Paradigm Sample, in partnership with Convenience Store Decisions, are gaining insights into the shopping patterns of today’s c-store customers. By Trish Temmerman, Management Science Associates (MSA). Tough economic times and stiff competition across the supply chain make it even more critical for convenience store operators to have a solid understanding of their customers,…
Tracking Convenience Store Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, are drilling down with fine-grained questions to understand consumer shopping behavior. By Alice Greene, Management Science Associates (MSA). Grocery shopper purchase decisions are highly influenced by brand loyalty, just as price sensitivity prevails with warehouse club members. But what drives convenience-store shoppers’ decisions when it…
Concerns Abound for Cigars
The war over tobacco taxes to pay for an expansion of the State Children’s Health Insurance Program (SCHIP) ended on February 4 when Congress passed the Senate’s version of the bill and new President Barack Obama signed it into law. What that means for c-store operators who sell cigars in an era of a rough…