MSA and Paradigm Sample, in partnership with Convenience Store Decisions, are drilling down with fine-grained questions to understand consumer shopping behavior. By Alice Greene, Management Science Associates (MSA). Grocery shopper purchase decisions are highly influenced by brand loyalty, just as price sensitivity prevails with warehouse club members. But what drives convenience-store shoppers’ decisions when it…
Revolutions in Sales Data Gathering
Management Science Associates Inc. (MSA) and Paradigm Sample have launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel. The cci Panel employs cutting-edge Smartphone technology in breakthrough applications, as a means to both recruit c-store shoppers as…