By John Matthews, founder of Gray Cat Enterprises Inc. “Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. And my favorite, Spaceballs the Doll — me!” — Yogurt from the movie Spaceballs Merchandising is a critical aspect…
Kellogg Launches Website
Website tools to help convenience retailers maximize sales potential. The Kellogg’s Convenience Team has launched a redesigned Website, www.kelloggsconvenience.com, a comprehensive and interactive tool for convenience store owners. “Our goal has always been to provide a high level of personal service for our customers every day,” said Kimberly Belson, spokesperson for Kellogg’s Convenience Team. “We’ve…
The Science of Scan Data
As retail technology evolves, convenience store operators have the tools to turn sales figures into actionable information. By Pat Pape, Contributing Editor. Thanks to advanced technology, retailers can now collect data at the point of sale that tells them what is moving out of their stores, when it sells, who buys it and at what…