The prepaid market is booming as retailers begin to capitalize on seasonal opportunities and serving the underbanked. By John Lofstock, Editor. The gift card market is rosy and analysts are poised for another strong year in 2012. In 2011, 80% of consumers planned on buying gift cards for the holiday season, up from 2010, and…
Hess Express, Blackhawk Network Partner
Hess launches Gift Card Mall and Prepaid Center. Hess convenience store locations throughout the East Coast are introducing Blackhawk Network’s Gift Card Mall and Prepaid Center. Blackhawk Network’s Gift Card Mall offers consumers a wide variety of prepaid cards from some of the best brands, including popular entertainment, fashion, dining, home improvement and digital content…
Placement Strategy Helps Prepaid Prosper
As the U.S. economic recession continues, it’s no secret that customers are altering their shopping habits to save a few dollars wherever they can. The silver lining for convenience store retailers could be the resulting affinity credit-crunched customers have developed for the prepaid segment. In a credit weary and increasingly online world, prepaid is helping…