Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,…
Electronic Pocket Lighter
Scripto has introduced the new electronic Mega Lighter to its everyday line of disposable pocket lighters. The new Mega Lighter features a wide tank, adjustable flame, clean electronic ignition and visible fuel supply. It is available in an assortment of colors: white, burgundy, black and blue. The Scripto Mega Lighter began shipping Aug. 1, in…
End the Common Hangover
When consumed at the end of a night of drinking, Last Round Hangover Support, an all-natural dietary supplement, helps the body detoxify, process alcohol, and head off the common next-day hangover. Each 2.5-ounce bottle of Last Round is a ready-to-drink single “shot.” Bottles are available at retail shops nationwide, and are sold in two-packs, six-packs,…
Simply Caramel
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is…
Wireless Cash Management Solution
Dunbar Armored Inc., an independently-owned armored car and cash management services company serving retailers, financial institutions and government entities, has just introduced a new line of in-store, electronic cash-validating Dunbar Cash Manager Safes, equipped with two-way digital wireless communication capabilities. The Dunbar Cash Manager Safe is designed to provide immediate wireless transmission of cash deposit…
Slim Jim To Sponsor Wrestlemania XXVI
Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a…
Coca-Cola Launches Huge Campaign Around Winter Olympics
Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible…