For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.…
Hershey Introduces Pieces Wrapper Rewards Campaign
Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites…
Tailgating Treats
This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating…
Light Up The Night
Happy Hour Fluid Motion lighters are the newest design addition to Calico Brands’ very successful 3D lighter line. The Happy Hour 3D lighters feature popular drinks that appear to be the real thing as the liquid butane of the lighter shows through each glass. Calico Brands’ marketing department put in hours of research for field…
Candy That Cares
To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor of Sport Beans jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation. The new pink ribbon packaging includes a pledge todonate 5% of the sales of Sport Beans energizing jelly beans to the non-profit group. The campaign…
Sweet Jewels
August marked the 30th anniversary of a jewel of a candy: the Ring Pop. Manufactured by Topps Confections since 1977, the candy ring was originally offered in two flavors: cherry and grape. Kids now choose from more than 10 different fruitand twisted flavors, as well as specialty seasonal tastes. Ring Pops enduring popularity has become…
Special Attention
Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,…