Having joined the Hershey Co. in 1992, Brent Cotton has held a range of leadership positions with the company. Brent Cotten has been promoted to director, customer and industry affairs, at The Hershey Co. In this role, he will represent The Hershey Co. at U.S. trade associations, trade events, and customer events to help establish…
Del Monte Fresh Fruit Fuels the Miami HEAT
Del Monte becomes the “Official Fresh Fruit of the Miami HEAT”. Del Monte Fresh Produce and the Miami HEAT has entered into a sponsorship agreement where Del Monte will be the “Official Fresh Fruit of the Miami HEAT” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh…
Local Store Marketing: Coupon Books
By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs. Year in and year out, our team was highly ranked and continually vied for the state championship. Playing on this team was a sign…
Set Your Sights on Loyalty
Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of…
Healthy Options Push Salty Snacks
TOP PERFORMERS Frito Lay Cheez-It (Kellogg’s) Chex Mix (General Mills) HONORABLE MENTIONS Combos (Mars) Cape Cod (Lance) Pringles (P&G) The down economy has inspired a consumer trend toward eating in and choosing less expensive home-entertainment options, which has been a boost to the salty snacks category. Customers are likely to choose snacks they perceive as…