As technology continues to change the way we do business, retailers must weigh the benefits of being ahead of the curve versus the risks, and the disadvantages of falling behind. By Erin Rigik, Associate Editor. In a scene from the futuristic movie “Minority Report,” Tom Cruise’s character walks through a shopping mall while 3-D screens…
Starbucks Launches Holiday App
New Starbucks Cup Magic App, skinny peppermint mocha and holiday Starbucks Petites debut on Nov. 15, alongside returning seasonal favorites. Starbucks Coffee Co. is celebrating the holiday season with an innovative new mobile app. This year, Starbucks will make the season come alive with Starbucks Cup Magic, an augmented reality app customers can download for…
Pilot Flying J Introduces My Pilot iPhone App
“We believe the new and improved features of the app will provide helpful information, added convenience and peace of mind for our customers,” says Pilot Flying J spokesperson. Pilot Flying J has launched My Pilot, a new iPhone application designed to assist professional drivers and motorists as they plan trips and stop to refuel and…
ExxonMobil Introduces Station Locator App
ExxonMobil has introduced the “Exxon Mobil Fuel Finder” iPhone and iPod touch application, which provides drivers with real-time maps, driving directions and station information for more than 10,000 Exxon and Mobil retail locations across the continental U.S. “We are very excited to bring our customers the first mobile app from ExxonMobil, using technology to allow…