Kelly Fuels is unifying its nine stores under a single retail brand and upping its investment in foodservice. By Erin Rigik, Associate Editor. Kelly Fuels Inc. is moving full steam ahead in 2012, rebranding its nine Michigan c-stores under the Kelly Express Mart brand, and giving its locations a full facelift with an express train…
Changing its Stripes
Susser Holdings Corp. at a glance A dynamic marketer Based in Corpus Christi, Texas, Susser Holdings is the largest non-refiner, convenience store operator in Texas, with additional stores in Oklahoma and New Mexico. It operates 516 convenience stores through its Stripes LLC division and is the 19th largest c-store chain in the U.S. Convenience Store…
Design of the Times
Savvy c-store operators know that everything in a store should be contributing to sales, including displays and fixtures. More retailers are coming to realize that display and fixture design can, if done right, provide the flexibility needed to highlight food offerings as well as dry goods products and keep the sales space fresh, interesting and…