From movie promotions at 7-Eleven to new flavors, the cold and frozen category is generating some excitement despite the presence of chilly temperatures in many parts of the country. Actually, where you live may well play a large part in what customers want to see in your cold dispensers. Mike Thornbrugh, manager of public affairs…
How Foodservice Impacts Profits
Dennis Peters has no complaints about the proprietary fresh chicken program at two of his 24 Friendship Foods stores in Ohio. It’s popular, it’s profitable and it’s been a proven concept for the past 12 years. Well, maybe there’s one complaint. It’s a little too fresh. Not “peck-you-on-the-hand-when-you-grab-it” fresh, but certainly fresh enough to see…
Reaching Your Target Audience
When times are good, you should advertise. When times are bad, you must advertise. There’s no doubt we’re trudging through some tough times—it’s been this way for at least the past year. And there’s certainly no “crystal ball” to tell us when it’ll all be over. We might pull out of this down cycle sooner…
