By John Matthews, founder of Gray Cat Enterprises Inc. “Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. And my favorite, Spaceballs the Doll — me!” — Yogurt from the movie Spaceballs Merchandising is a critical aspect…
Valero Offers Free Music And Movie Nights
Customers get a choice of a free Billboard MP3 download or a Redbox movie night with each 44-ounce fountain drink. As summer heats up, Valero Retail Holdings Inc. Corner Store locations are giving a gift of FREE music or FREE movie nights with every 44-ounce fountain drink purchase. Corner Stores are ready to give away…
NATSO Appoints New Vice President Of Membership
Darren Schulte welcomed to NATSO leadership team. NATSO has appointed Darren Schulte as the association’s new vice president of membership. “Darren brings a wealth of knowledge about the truckstop and travel plaza industry,” said NATSO President and CEO Lisa Mullings. “Combined with his retail merchandising, marketing and operations experience, Darren will be a valuable…
7-Eleven Debuts Maple Pancake Sausage Roller
“The maple aroma gets their attention, and the satisfying sweet and savory flavor will keep them coming back,” says 7-Eleven spokesperson. Doughnuts in the bakery case, coffee brewing at the hot beverage bar, breakfast sandwiches ready to heat, orange juice in the vault – and now a new breakfast item rolls into 7-Eleven stores this…
Operational Excellence
By John Matthews, founder and president of Gray Cat Enterprises Inc. Managing a retail store is tough work. Between operations, merchandising, marketing and facility upkeep, retail business owners have their hands full. Managing the details of retail is the difference between making it or not. All too often, retail owners become lax in their operation…