Choosing a branded pizza partner means balancing a complex equation that weighs such factors as product quality, financial and logistical considerations, marketing programs, employee training, ongoing support, brand equity and local competition. Suddenly, a cheese pizza isn’t so simple any more. It’s a complex decision that must be made carefully, said Dan Rotherham, director of…
Divine Disruption
Here’s an entirely plausible scenario: At around 8 a.m. on a weekday, customers are lined six deep in front of the only open register at your suburban convenience store. The line has screeched to a halt because a deliveryman running late has flanked the clerk at the register and asked her to sign off on…
Pilot Testing Electronic Smokeless Products
In an effort to boost sales in the smokeless category, Pilot convenience stores in the Knoxville, Tenn., market are testing the Vegas E-cigar, a product manufactured by Minneapolis-based Ruyan America Inc. that looks and feels like a premium cigar, but uses a microchip and nicotine-infused liquid to produce a vapor that provides its user with…
Digitally Do-able
Adding digital signage to stores is now easier than ever with the latest products from Innovation Marketing Systems Inc. (IMS). Requiring no additional software or hardware to operate, the IMS Digital Signage products are truly user friendly. Attract more customers to retail operations and reduce sign clutter both inside and outside. For More Information from…
