From left, Beth Himmelright, Rutter’s fleet sales representative; contest winner Joe Kopp; and Robert Perkins, Rutter’s director of marketing.    As an insurance salesman, Joe Kopp of Fairview Township, York County, Pa., can appreciate this kind of coverage. As the second winner in Rutter’s Farm Stores’ “Fuel Up Free!” contest, his gasoline purchases are covered…

Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s…

Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000…

York, Pa.-based Rutter’s Farm Stores has pledged a lead gift of $50,000 to help the York Jewish Community Center celebrate its 100th anniversary by building a “natural playscape” playground. Rutter’s, which traces its York County farm roots to 1747, has been a long-time supporter of the JCC. “We have a lot of respect for the…

Now the iPhone not only can point customers to the nearest Rutter’s, but now it can save them money once they arrive. Rutter’s Farm Stores is rolling out mobile couponing via its iPhone application, which is available as a free download from www.rutters.com. Customers who already have the Rutter’s app  can download an update to…

According to Mintel, an independent provider of market research, sales at the 16 leading pizza restaurants grew only 1.2% into 2008 to $16.6 billion. Among the challenges facing pizza providers is the public’s desire for healthier products as opposed to “high-calorie, high-fat pizza offerings and limited menu variety, which may be more of a turn-off…

Rutter’s Dairy has introduced Rutter’s-branded vanilla and strawberry milk pints to the consumer market. For years, the two flavors were available only as part of Rutter’s school milk program. The new pints – sold in plastic bottles – are the first new flavors of milk introduced by Rutter’s in a few years. Previously, Rutter’s had…

On April 28, York, Pa.-based Rutter’s will accept the 2010 Community Service Award at the York County Chamber of Commerce’s “Spirit of York” breakfast. The award recognizes an organization for having a culture that motivates its employees to be personally involved in community service. “Rutter’s has been a strong champion of the community,” said Bob…

Busy consumers continue watching their wallets, but one thing hasn’t changed. They want great tasting meals and snacks—and they want them fast. In spite of today’s economic angst, opportunities abound for providing time-crunched consumers with foods on the run. According to a survey by the National Restaurant Association (NRA), 69% of adults surveyed said purchasing…

For many years ATMs were nothing more than large boxes hiding in the corner of convenience stores across the country. Over the years, though, that strategy has evolved as in-store real estate became more valuable and marketers looked for every edge to attract new customers. As such, retailers these days are faced with three distinct…