The Fuel Rewards Network, an extension of its Grocer Rewards program, is enhancing the brand proposition for Shell marketers and wholesalers. By John Lofstock, Editor. The competition for customers has never been so furious. Consumers have more and more choices every day, and the right customer loyalty program has the power to make or break…
Shell Announces Smarter Driving Sweepstakes Winner
The Shell Smarter Driving program helps motorists make the most of their fuel purchases with tips and contests that promote efficiency. From making small changes to their daily driving routine to ensuring proper vehicle maintenance before setting out on that next road trip, motorists from around the county jumped at the opportunity to share how…
Coulson Oil Rides With CARTI For Tour de Rock
Coulson Oil Co. sponsored the Central Arkansas Radiation Therapy Institute (CARTI) in its Tour de Rock cycling event to raise money toward cancer research. For more than 40 years, Coulson Oil Co. has been a strong supporter of local community events and organizations. In June, the company was the presenting sponsor of the Central Arkansas…
Shell and Pennzoil Return to Indianapolis 500
On Dec. 2, Shell Oil Co. and Penske Corp. unveiled their 2011 NASCAR Sprint Cup Series and IZOD IndyCar Series car line-up along with important driver details for the 2011 season. Officials from both companies met with members of the media at the Penske-Wynn Ferrari dealership at the Wynn Las Vegas to unveil both the…
Shell Educates Customers Through Gas Giveaway Promotion
Shell is continuing its efforts to educate consumers about the benefits of using high quality gasolines in their vehicles by giving away thousands of gallons of Shell Nitrogen Enriched Gasolines to drivers coast-to-coast today, Friday, Oct. 15. To ensure consumers have a firsthand opportunity to learn about and try Shell Nitrogen Enriched Gasolines for themselves,…
Shell Announces Growth In Upstream Americas
Royal Dutch Shell plc (Shell) has reconfirmed strong momentum in its businesses in the Americas. Shell’s oil & gas production in the region could reach one million barrels of oil equivalent per day in 2014, an increase of 40% on current levels, subject to the pace of investment, which could be $40 billion for the…
Aloha Acquires Shell’s Hawaii Assets
Aloha Petroleum Ltd. has entered an agreement to buy Shell Oil Products U.S.’s retail and terminal operations in Hawaii, BusinessWeek reported. Financial terms and details were not disclosed, and the exact number of stations Aloha will acquire is not yet known, as some of the locations are subject to first-right-of-refusal or options to purchase held by other…
Giant, Shell Join To Provide Gas Rewards
Giant Food of Landover, Md., a grocery chain in the Mid-Atlantic region, and Shell have teamed up to provide customers savings on fuel. Beginning on May 14, Giant and Shell customers in the Washington, D.C. and Baltimore metropolitan areas, and select cities in Delaware and Virginia north of Fredericksburg will be able to shop at…
Shell Expands Motorsports Presence
Shell Oil Co. and Penske Corp. have announced a multi-year cross business alliance set to begin during the 2011 NASCAR racing season. Under the alliance, Shell and Pennzoil plan to expand their motorsports presence with a primary sponsorship with 2004 NASCAR Sprint Cup Series champion, Kurt Busch and the No. 22 car, as well as…
Valero Adds Policies To Prevent Underage Tobacco Sales
The Valero company has agreed to a set of measures aimed at reducing tobacco sales to minors at more than 4,900 gas station convenience stores operating nationwide under Valero trademarks, Iowa Attorney General Tom Miller announced Wednesday. “Valero owns 1,000 convenience store outlets and has nearly 4,000 franchise outlets, so this will make a difference,”…