The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores. Beginning on Feb. 15, Kroger and…
Shell to Cut 1,000 Jobs After Fourth Quarter Decline
Royal Dutch Shell Plc is planning new, deeper cuts to its oil refining and retail operations after downstream weakness caused a 75% decline in fourth-quarter profits to $1.18 billion, Reuters reported. According to CEO Peter Voser, in 2010 the company plans $1 billion in cost cuts and 1,000 job cuts, mainly to come from the…
The 2010 Foodservice Report
Convenience store operators still not convinced foodservice is the future take heed. The National Restaurant Association (NRA) is predicting record-high sales of $580 billion in 2010. Furthermore, of the 70 different retail segments NRA tracks, the group identified convenience stores as the food industry’s “bright spot” when it comes to meeting consumer demand for fresh…
Shell Pledges Aid to Haiti
Shell Oil Company and Motiva Enterprises LLC are donating $100,000 to the American Red Cross to aid in disaster relief and recovery efforts in Haiti. “This is a trying time for Haiti and a chance for the rest of the world to lend a hand to those in need,” said Marvin Odum, president of Shell…
Shell Kicks Off 2010 With New Campaign
Shell, building off the momentum of the Shell Nitrogen Enriched Gasolines launch in 2009, is kicking off 2010 with a multi-million dollar, multi-faceted marketing campaign to continue educating consumers on the benefits of using Shell Nitrogen Enriched Gasolines, including the premium grade Shell V-Power gasoline. Through exciting national advertising, grocer rewards programs, quarterly PR engagements…
Changes Abound at ExxonMobil
Since winning CSD’s Chain of the Year award in 2003, Exxon Mobil Corp. has been busy, beefing up it’s foodservice program at On the Run stores, then forming a new strategy that moves away from direct-store operations and beating out Wal-Mart for the top spot on the Fortune 500 list. But it’s the changes at…
Dual Branding Strategy Drives Chevron
It’s been a challenging couple of years for convenience store operators, marked by wild fuel price fluctuations and exorbitant credit card fees. Despite the adversity, Chevron stood apart as one of the premier industry leaders. By advancing its Image Refresh program at ExtraMile convenience stores, growing the Texaco brand and introducing a no-fee credit card…
MAPCO Express Rolls On
While many chains are still feeling the crunch from the current economic recession, others are seeing opportunity. Count MAPCO Express among the companies waiting to pounce. MAPCO Express, a subsidiary of Delek US Holdings, has a long history in convenience retailing. It continues rolling out an upscale convenience store concept, branded MAPCO Mart, and is…
Focused on the Franchise
BP At a Glance BP is one of the largest integrated oil companies in the world, with an estimated global market share of around 3% of oil & gas production and 4% of refining capacity in the major global markets in which it operates. Its U.S. retailing brands are BP, ARCO and ampm. Global sales:…