A sluggish economy means customers continue to pinch pennies by turning to private label options and shopping less frequently. A new report by Acosta Sales & Marketing, a sales, marketing and merchandising company, found grocery shoppers are spending less, making fewer store trips, searching out deals and discounts, and buying more private label products, Advertising…
Shoppers Buying More Store Brands
New price study by the Private Label Manufacturers Association shows shoppers can save 33% on their grocery bill when they select store brand products. A new study of comparative prices on a wide range of everyday supermarket purchases shows why more shoppers are passing up national brands and reaching for the retailer’s brand instead, the…