“Some shoppers are retaining their frugal ways, others are spending more freely across the board and others still are spending more on some types of products, but remaining tight fisted about others,” notes SymphonyIRI CEO. SymphonyIRI has launched its Quarterly MarketPulse Survey Series, which offers consumer packaged goods (CPG), retail and healthcare companies a comprehensive…
Placement Strategy Helps Prepaid Prosper
As the U.S. economic recession continues, it’s no secret that customers are altering their shopping habits to save a few dollars wherever they can. The silver lining for convenience store retailers could be the resulting affinity credit-crunched customers have developed for the prepaid segment. In a credit weary and increasingly online world, prepaid is helping…
Inside the Mind of the Shopper
At the NACS Summit in Chicago this week, Matt McCourt, director of Convenience / Spirits for SymphonyIRI Group, gave insight into consumer purchasing patterns across multiple channels and how to reach shoppers in a changing environment. “Consumers are thinking about daily living costs. We’re seeing a new conservative shopper driven by affordable indulgences,” McCourt told…
Nielsen Reveals New Retail Trip Trends
Nielsen released a list of overall shopping trends hitting the retail market. Among them, the downward trend of consumers shopping less reached a new low in February, with a 4% year-over-year decline in monthly all-outlet shopping trips. (All outlets included: supercenters, club stores, grocery stores, dollar stores, drug and mass merchandisers.) Retailers are focusing more…
Dairy and Ice Cream Deliver Health, Value
DID YOU KNOW? After several years of decline, the frozen novelties category was up close to 2% for the 52 weeks ended Dec. 27, 2009. Retailers can expect to see more customers eating at home, searching for value on purchases and buying more healthful food items, according to the International Dairy Deli Bakery Association (IDDBA).…
Driving Cooler Sales
The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed…
Concerns Abound Over Food Costs
In today’s struggling economy, more than half (58%) of U.S. consumers are “very concerned” about rising food prices, The Nielsen Co. found in a new survey on consumer purchasing trends. As consumer packaged goods (CPG) manufacturers and retailers employ options to manage abnormally high cost increases due to raw material and other expenditures, consumers voiced…