The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on…
Energy Drinks Holding Strong
Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than…
Driving HBC Sales
Convenience store operators preparing to expand their health and beauty care (HBC) category in time for the summer months may be facing some challenges. With the moribund economy depressing impulse sales across retail, this may be a bad summer for new products, while tried-and-true brands of medicines, sunscreen, sunglasses and other warm-weather favorites remain strong.…
Cigars
TOP PERFORMERS Swisher International Inc. Swedish Match Altadis USA HONORABLE MENTIONS John Middleton (Philip Morris USA) Royal Blunts (New Image Global) PrimeTime Cigars New insights on the cigar category reveal that retailers who manage the tobacco segment more strategically benefit from accelerated growth and a larger share of the market. “Retailers focused on offering a…
