Fueled by new flavors and supported by high-quality equipment, the frozen category shows unlimited potential. By Howard Riell, Associate Editor. It’s no secret that frozen beverages has been one of the hotter categories in the convenience store industry over the past three years. The good news is that NACS is predicting a sunny forecast for…
7-Eleven Hits 40,000 Store Milestone
7-Eleven CEO Joe DePinto is scheduled to present a $40,000 donation to the Big Brothers Big Sisters charity in celebration of the chain’s achievement. From its humble beginnings in 1927 selling milk and bread from an ice dock in Oak Cliff, Texas, 7-Eleven Inc. has grown into an international powerhouse with more retail outlets than…
7-Eleven Acquires Illinois Tollway Oases Sites
“This acquisition gives our brand great visibility in Chicagoland,” says 7-Eleven spokesperson. 7-Eleven is taking over the remaining 17 years of a lease agreement for ExxonMobil outlets located on seven Oases sites along the Illinois Tollway. The new agreement with 7-Eleven Inc. of Dallas includes maintenance and operations responsibilities for Mobil fuel stations at the…
Slurpee Goes Mobile
7-Eleven Inc.’s famous frozen, carbonated Slurpee drink now has its own application available for iPhone and Android through iTunes and Android marketplaces. The Slurpee application makes it easy for Slurpee fans to find 7-Eleven stores to get their Slurpee fix on the road or in their own hometown. The App provides information on the nearest…
Free Slurpees On “Purple Friday”
7-Eleven Inc. is celebrating people coming together by offering a free, small Slurpee drink on “Purple Friday” – Nov. 26. 7-Eleven wants to extend the fun of its Slurpee Unity Tour that visited 14 cities before arriving to Washington, D.C. for a Slurpee Summit. On Nov. 26, or “Purple Friday” as 7-Eleven has dubbed the…
7-Eleven Announces Access 45 Campaign
7-Eleven Inc.’s Slurpee Nation members currently have a chance to win a new prize each day from two of the biggest videogame publishers-Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA SPORTS MMA and…
Slurpee Battle of the Bands Winner Announced
7-Eleven Inc. announced The HOLLABACKS as the winner of its second annual 7-Eleven and “Slurpee Battle of the Bands” competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner. “We want to thank the Slurpee brand, our friends, family and fans who helped us…
7-Eleven, WWE Team for SummerSlam
After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and…
More Details on Quarles Sale
7-Eleven Inc. has closed on an agreement to purchase 14 gasoline locations in Virginia from Quarles Petroleum Inc. of Fredericksburg, Va. The stores will be re-branded as 7-Eleven operations, and these sites will continue to sell Shell gasoline. Financial details of the transaction will not be disclosed. The locations are part of a 20-store divestiture…
7-Eleven’s Slurpee-bration
7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday…