Twelve from a field of 906 home-grown rock and popular bands have been named the most deserving performers and will compete in this year’s 7-Eleven and Slurpee Battle of the Bands (BOTB) contest that kicks off July 11 (7-Eleven stores’ recognized birthday). Starting this Sunday, the musical groups will begin showcasing their talents and competing…
7-Eleven and Police Team To Reward Kids
The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.” It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young…
Iron Man Returns To 7-Eleven
After the first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits, Marvel Studios’ IRON MAN 2 is returning to 7-Eleven to celebrate release of the Paramount Pictures’ film on May 7. In both movies, Robert Downey Jr. plays Tony…
Social Networking Takes Retail by Storm
Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling…
7-Eleven Hires FM to Manage Maintenance
7-Eleven Inc. has selected FM Facility Maintenance to handle all store maintenance for its 6,200+ corporate- and franchise-owned locations in both the U.S. and Canada. The agreement allows 7-Eleven to centralize maintenance activity in order for stores to operate more efficiently, while reducing costs. “We believe 7-Eleven, our store operators, franchisees and, most importantly, our…
New Products, Fuel Dispensed Beverages
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock…