LÄRABAR über is now available from General Mills Convenience. The sweet and salty LÄRABAR über is filled with fruits, nuts and spices. The 1.42 ounce bar comes in an Apple Turnover or Roasted Nut Roll flavor for a suggested retail price of $2.05. The new energy bar category is growing in convenience stores. Recent reports…
Big Bar For Big Cravings
The Kellogg Convenience Team is expanding the Rice Krispies Treats Big Bar product line, adding Buttery Toffee and Chocolatey Chip to the current Original and Double Chocolatey Chunk flavor offerings. The two new on-trend flavors complement the existing crispy marshmallow bars, which are made from oven-roasted rice cereal. Also new is the packaging, updated with…
Sweet Rewards
Stores looking for a way to raise the bar in their cookie section have a sweet new option with Betty Crocker Sweet Rewards bars. The latest product innovation from General Mills Convenience, the Betty Crocker Sweet Rewards bars are the first ready-to-eat treat from Betty Crocker. The bars, with a suggested retail price of $1.39,…
Forecasting Snack Bar Sales
The food bar category experienced double-digit sales growth in 2010, but 2011 could prove to be a challenging year. By Erin Rigik, Associate Editor. The snack bars/granola bars category experienced sharp sales gains in 2010 as on-the-go consumers were looking for quick meal solutions that wouldn’t break the bank. Total snack bar sales jumped 11.26%…
Jumbo Fudge Sticks
New from those innovative Keebler Elves and on behalf of the Kellogg Convenience Store Team comes Keebler Fudge Shoppe Jumbo Fudge Sticks. The Jumbo Fudge Sticks offer classic Keebler fudge-covered vanilla wafers in a new jumbo-sized shape. Available in Original and Peanut Butter varieties, these individually wrapped bars will bring excitement to the category, satisfying…
Raising the Bar on Snack Sales
Energy bars are most often associated with top athletes and endurance sports. But as consumers have found themselves pressed for time—and energy—the category has morphed into an array of tasty, low-cost products that provide a quick meal solution across multiple dayparts. More importantly, the category has evolved to include a multitude of variations from healthy…
Marketing the Beverage Bar
While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos…
Frozen Sales Heating Up
Since its invention about half a century ago, the frozen dispensed beverage has become a convenience store tradition, with three out of every four U.S. convenience outlets housing a frozen beverage bar. While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is profitable, thanks to a gross…
POWERBAR
PowerBar announced it has expanded its women’s nutrition product line with PowerBar Pria Grain Essentials. Made with 70% organic ingredients, a half daily serving of whole grains per bar and specific nutrition for women, the Pria Grain Essentials bars offer women a great-tasting, nutritious snack to help curb hunger and keep them naturally satisfied…