The dried meat snacks category overall (including jerky) celebrated a healthy 2009 ringing up more $872.48 million in total dollar sales, up about 1% compared to 2008. Unit sales, however, slipped 3% to 424.43 million for the 52 weeks ended Dec. 27, 2009, according to Information Resources (IRI) . Breaking down the category by segment,…
Healthy Options Push Salty Snacks
TOP PERFORMERS Frito Lay Cheez-It (Kellogg’s) Chex Mix (General Mills) HONORABLE MENTIONS Combos (Mars) Cape Cod (Lance) Pringles (P&G) The down economy has inspired a consumer trend toward eating in and choosing less expensive home-entertainment options, which has been a boost to the salty snacks category. Customers are likely to choose snacks they perceive as…
Variety Spicing Up Salty Snacks
In the midst of the recession, more consumers are opting for at-home entertainment, which is good news for the salty snacks category. This trend may account for a jump in sales of chips and popcorn, the quintessential counterparts for an at-home movie. Last year, salty snack sales totaled $4,962 with a profit of $1,867, a…