Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.…
Connecting With Your Customers
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot…
Catchfire Media To Manage Social Networking For Casey’s
Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart,…
Family Express Partners With GasBuddy
Family Express, is devlving into the social and mobile marketing arena through a relationship with GasBuddy Retail Solutions’ OpenStore platform. This innovative program complements the recently launched F.E. PERKS Loyalty program by linking it with GasBuddy databases. Customers who join the free F.E. PERKS program enjoy numerous benefits: in addition to receiving immediate cents off…
Capitalizing on Coffee
Opportunity for Growth 54% of the overall adult population drank coffee beverages daily in 2009. Coffee preparation at home is up five percentage points, with 83% of past-day coffee drinkers reporting that they made coffee at home the day before. 80% of coffee drinkers are doing nothing different despite the economic downturn. 17% are visiting…