Through a partnership with Crime Stoppers, criminals will have their photos posted to Facebook and Twitter where viewers can help identify them. By Erin Rigik, Associate Editor. Mac’s Convenience Stores, a division of Alimentation Couche-Tard, is leveraging the strengths of social media in conjunction with local Crime Stopper units to fight crime at its Canadian…
Starbucks Customers Petition for Bug-Free Drinks
In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to…
7-Eleven Samples MiO ENERGY
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO…
Convevo Launches a Loyalty Program for C-Store Retailers
The Digital Deal is an innovative, turnkey text marketing solution aimed at connecting c-stores with their customers. Convevo Partners, a leading convenience store consulting firm, has introduced The Digital Deal, the first ever loyalty program designed specifically for multi-unit and single-store operators. The program is built around a text marketing engine that is fully managed…
McDonald’s Under Storm
An example of why addressing customer complaints in the age of social media is vital to your business. In today’s social media driven world, customer service is key to positive word-of-mouth, no matter the size of your chain or the scope of the complaint. If you doubt the seriousness of addressing customer complaints in a…
Boosting Fresh Food Sales
Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. By Howard Riell, Contributing Editor. Takeout food was invented for on-the-go consumers. But a takeout program has to do more than travel at high speeds. Today’s consumers want quality…
Is Groupon Right for Your Business?
A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.…
Less Fat, Richer Chocolate
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.…
Facebook Marketing for Convenience Stores
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
Walgreens Broadens Social Media Presence
The drug store chain surpasses one million Facebook fans, integrates its store network through Facebook and Foursquare. Walgreens the 110-year-old drugstore chain once known for its soda fountains and surgical dressings, is now making a name for itself in social media. The company recently surpassed one million fans on Facebook, the world’s largest social platform,…