Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same…
Catchfire Media To Manage Social Networking For Casey’s
Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart,…
Chevron Offers Techron2Go App
Chevron has introduced the new Techron2Go iPhone app which helps commuters locate the closest Chevron station while on the go. In addition, the app lets them plan a route showing all Chevron stations along the way, find the latest meal and drink deals at ExtraMile convenience stores and get more information on how the cleaning…
ExxonMobil Introduces Station Locator App
ExxonMobil has introduced the “Exxon Mobil Fuel Finder” iPhone and iPod touch application, which provides drivers with real-time maps, driving directions and station information for more than 10,000 Exxon and Mobil retail locations across the continental U.S. “We are very excited to bring our customers the first mobile app from ExxonMobil, using technology to allow…
Murphy USA Attracts Customers Through Whrrl
Murphy USA, a national gas station and convenience store chain co-located at Walmart, has partnered with Warner Bros. and is driving business with a social networking campaign through Whrrl, Mobile Commerce Daily reported. When customers check in on Whrrl- a Web site where people can find friends that share their real world patterns-at one of…
Legacy Leadership
At a Glance: Rutter’s Farm Stores Rutter’s enjoys a long, proud history tracing its roots in Central Pennsylvania all the way back to 1747. The company broke ground on its first convenience store in 1967 and today retails more than 100 million gallons of fuel annually throughout Pennsylvania’s York, Lancaster, Adams, Cumberland, Dauphin and…
Mintel Predicts Consumer Trends
As the economy slowing recovers, customers are still adapting. With that in mind, Mintel has predicted nine key consumer trends for the year ahead, examining how long term behavior has been implicated. In 2011, consumers are living for the long term with attitudes inspired by a changed value set. “The effects of the global economic…
Heineken Launches ‘The Holidays Start Here’ Retail Program
Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in…
Electronic Wallet: The New Way to Pay
The thirsty teenager steps up to a bright red vending machine and takes out her mobile phone. She places the phone near a reader attached to the machine and a cold can of cola is immediately dispensed. This scene is repeated thousands of times each day for thirsty consumers—in Japan. For almost six years, Japanese…
Ricker Oil Rewards Twitter Followers
Ricker Oil customers who follow the company on Twitter have a chance at winning free gasoline this week. Ricker Oil is rewarding its Twitter followers by launching Ricker’s Tweet Up Fill Up, a one-week social media promotion at convenience stores in Anderson and Indianapolis. From Sept. 27 to Oct. 1, five Twitter followers each day…