Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible…
Water with Punch
Coca-Cola launches Dasani Plus vitamin enhanced flavored water beverages. The line, with zero calories per serving, comes in three varieties,Refresh + Revive: Kiwi Strawberry Flavor has 10%of the RDI per serving of vitamins B3, B6 and B12; Cleanse + Restore: Pomegranate Blackberry Flavorcontains 10% of the RDI per serving of vitamins E,B3, B6 and B12,…