Some 20% of the 200 employees at VERC Enterprises have physical or mental disabilities or challenges. Helping employ these individuals has been a huge focus for CEO Leo Vercollone. VERC Enterprises, an independent convenience store, gasoline station and car wash operation with 23 locations throughout eastern Massachusetts and New Hampshire has reached its goal of…
Tobacco Forges an Electronic Transformation
E-cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. By Howard Riell, Associate Editor. While electronic cigarettes show promise as a growing tobacco subcategory, two issues are threatening its widespread growth. One is the looming threat of government regulation, which most agree is inevitable,…
VERC Enterprise Customers Receive Free Bottled Water With Fill Up
Customers in June get free half liter bottles of Nestlé Pure Life with fuel purchase. In an effort to help ease the pain at the gas pump, VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 23 locations throughout eastern Massachusetts and New Hampshire, is giving away free bottles of Nestlé Pure Life water…
VERC Enterprises Aims and Delivers
VERC ENTERPRISES AT A GLANCE VERC Enterprises was launched 35 years ago by Paul Vercollone and his father Eugene in 1975 with a single gas station/car wash in Marshfield, Mass. Leo Vercollone, the company’s current president and CEO, joined the team after he graduated from Boston College in 1977. Paul continues to oversee the…
Driving Car Wash Profits
Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating…
VERC Enterprises Fundraises For Flood Victims
In response to the devastating floods recently experienced in the country of Pakistan, VERC Enterprises, an independent convenience store, gasoline station and car wash operation with 23 locations throughout eastern Massachusetts and New Hampshire, has initiated a fundraising effort at each of its stores to assist those affected by the natural disaster. “VERC Enterprises currently…
VERC Enterprises Achieves Workplace Goal
VERC Enterprises, an independent chain of gasoline stations and convenience stores throughout the region, has reached its goal of having a workforce made up of 15% disabled/challenged individuals within their stores, dBusinessNews reported. Leo Vercollone, CEO of VERC Enterprises, said his company has long believed in the value of reaching out to individuals who have…
Embracing Automated Cash Control
More convenience store operators are phasing out their drop safes and replacing them with sophisticated cash management systems that perform a variety of functions more easily and quickly than ever before. One of those is the linking of computer networks for easier access to information throughout the organization. In doing so, cash shrinkage due to…
Car Wash & Equipment
TOP PERFORMERS Mark VII Equipment Inc. Ryko Manufacturing PDQ Manufacturing Inc. HONORABLE MENTIONS Ecolab Inc. Autec Inc. If your car wash is poorly maintained or functioning improperly, it’ll be dead in the water in no time. “First of all, make sure that the car wash itself is functioning and in good shape,” said Mark…