UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.…
Circle K Store To Welcome Mixed Martial Arts Superstar
XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the…
Casey’s, XYIENCE Launch Sweepstakes
Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest…
Sunoco APlus Convenience Store Welcomes UFC Champion
Mixed martial arts fans can visit athlete Matt “The Terror” Sera at a local Sunoco APlus store. Sunoco APlus Convenience Stores and XYIENCE, the maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra. The former UFC welterweight champion…
XYIENCE Launches Summer Sweepstakes
QuikTrip and independent retailers join XYIENCE in text message-based summer promotion. XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the…
Circle K Elevates Xenergy To A National Brand
Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The…
Sunoco and Sheetz Introduce Xenergy
Starting in March, energy drink Xenergy is set to appear in 818 corporate and 642 independently-owned Sunoco stores and 320 Sheetz locations. C-store chains Sheetz Inc. and Sunoco Inc. both have opted to add XYIENCE’s Xenergy, the official energy drink of the UFC, to their stores, expanding the brand’s presence on the East Coast. Between…
NOCO Express Benefits From Xenergy Promotion
The New York retailer reports more than a 50% increase in Xenergy sales during 2010 promotion. NOCO Express, a convenience store chain with 34 locations in New York, and XYIENCE ended 2010 on a successful note: a 58% increase in sales for Xenergy, XYIENCE’s sugar and calorie-free energy drink brand. The sales spike resulted from…
Circle K, XYIENCE Award Harley-Davidson Prize
Circle K and XYIENCE, maker of Xenergy, announced that Dolly Charley of Akron, Ohio is the lucky winner of their Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership between XYIENCE and Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. “Our…
Xyience, Serra Extend Partnership
Xyience is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be …