Love’s has announced that Trillium Energy Solutions, a member of its family of companies, will be rebranded as Love’s Alternative Energy. This is part of Love’s ongoing effort to streamline and maximize its brand equity across driver-facing offerings in the marketplace.
Love’s Alternative Energy branding and messaging will be introduced at the company’s booth during the ACT Expo Anaheim, Calif.
“As alternative energy solutions continue to grow, this rebrand is a natural evolution of Trillium’s legacy, and expansion of the Love’s value proposition to provide customer segments with fueling options at public and private facilities across the U.S. and Canada,” said Ryan Erickson, vice president of Alternative Energy for Love’s. “Trillium brings more than 30 years of experience serving customers in the refuse and transit space, while Love’s has strong relationships with fleets and the public traveling across America’s highways. That’s a powerful combination for fleet operators and motorists looking to reduce costs and emissions.”
Love’s Late Founder Tom Love was instrumental in acquiring Trillium in 2016 because he knew innovation would be what sustained the company he founded and would carry it into the future, the retailer noted in a statement.
Trillium’s established track record of designing, building, operating and maintaining hundreds of alternative fueling stations nationwide made them a strategic fit into the broader Love’s company growth initiatives.
Today, the alternative energy portfolio focus areas include:
- Compressed natural gas (CNG)
- Hydrogen
- Electric vehicle (EV) charging infrastructure
- Low carbon energy supply from renewable natural gas (RNG)
For the CNG portfolio, the company’s commitment to growing this area is proven by its recent acquisition of 44 public and private CNG stations from U.S. Energy. This brings the CNG dispensing network to 107 locations nationwide and in Canada. All of the U.S. CNG station are supplied with 100% renewable natural gas (RNG).
Within hydrogen, the company is building stations or operates six hydrogen locations across the country and built one of the nation’s first heavy-duty hydrogen vehicle fueling stations. Future efforts in hydrogen will center around designing and building in the transit arena.
For EV charging, Love’s recently installed next-generation chargers at two stores in New York and three in Pennsylvania and will continue building out the EV charging infrastructure across the country.
Headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe, the company’s core business is travel stops and convenience stores with 656 locations in 42 states.
