Automative digital marketplace TrueCar and GasBuddy have joined forces to power a car buying program for its 20 million unique annual visitors. The “TrueCar for GasBuddy” online vehicle buying program will be accessible directly through the GasBuddy app and website, providing its users direct access to TrueCar’s exclusive network of over 11,000 certified dealers across the U.S.
As an added benefit, GasBuddy users who report a purchase from a Certified TrueCar dealer within 45 days of sale will receive 50,000 GasBuddy Reward Points.
“We are excited to work with GasBuddy and integrate TrueCar’s trusted online buying technology into the menu of value-added services offered to their millions of loyal users,” said Jay Ku, TrueCar’s Chief Revenue Officer. “GasBuddy users are a tech-savvy, engaged audience that rely on technology to drive value in their car ownership experience. These attributes align perfectly with TrueCar’s goal of delivering a trusted online car buying experience that provides ease of use, tremendous selection and transparency.”
GasBuddy provides its users with trusted transparency to gas prices at over 150,000 stations across the U.S. and forms strong connections with its users through value added services such as gas rewards programs and a “My Car” feature that delivers personalized offers based on the users’ needs. GasBuddy’s multi-channel connections with its users, including email and app notifications, offer the opportunity to educate, inform and drive interested vehicle shoppers directly to TrueCar.
“GasBuddy users are value-conscious drivers who rely on our platform for transparency and savings in many aspects of their automotive experience,” said Todd Gulbransen, senior vice president and general manager, Consumer Programs & Marketing, at PDI Technologies. “With TrueCar, we’re driving measurable value for consumers and expanding what’s possible, extending the same transparency our users expect from GasBuddy to one of their largest purchasing decisions and recognizing their loyalty with tangible rewards.”
This collaboration is another expansion of TrueCar’s Affinity programs, that include over 250 car buying programs — like Sam’s Club, Navy Federal Credit Union, Uber and others — providing online car buying power to millions of these organizations’ members.
