UDF improves data-driven decision-making with APT software.
United Dairy Farmers (UDF) has joined other leading convenience retailers in the decision to license Applied Predictive Technologies’ (APT) Test & Learn for Sites, Test & Learn for Customers and Market Basket Analyzer software.
Other retailers using APT’s cloud-based software to improve their data-driven decision-making include Maverik, Shell, Sunoco, Thorntons and Wawa.
During the initial pilot engagement with APT, UDF used APT’s software suite to enhance their marketing initiatives, loyalty program, labor model and fuel strategy to enhance the customer experience and improve financial performance.
“APT’s software has accelerated the innovation process at UDF by enabling us to run more in-market tests with less cost across our nearly 200 locations. We have used APT’s Test & Learn for Sites software to design and analyze a number of tests, including understanding the incremental impact of our loyalty program, window signage, adjusting our fuel pricing strategy and more,” said David Lindner, head of Retail at UDF.
UDF has also decided to license APT Market Basket Analyzer, a fast, flexible software that puts basket-level insights in the hands of decision-makers. Using transaction-level data, APT Market Basket Analyzer produces a wide variety of insights to help target marketing and merchandising initiatives.
“Transaction log data contains so many valuable insights, but it can be difficult to access them without the right tools. APT Market Basket Analyzer gave our team the ability to rapidly organize and mine our t-log data to understand which items are high value, what customers purchase with popular items, and more. With these insights, we can make smarter merchandising and marketing decisions that ultimately move the needle on profits,” commented Lindner on the decision to license APT Market Basket Analyzer.
“Following our pilot engagement with APT, we have only great things to say about APT’s dedicated client services team and powerful analytic platform and we look forward to continuing to drive value by more accurately evaluating and refining each new initiative using APT’s software suite,” Lindner concluded.
“We are very honored to continue helping UDF institutionalize data-driven decision-making so that they can be confident that they’re making the right decisions for their customers and for their bottom line,” Marek Polonski, senior vice president at APT, commented on the relationship.
