VeriFone Holdings Inc. is extending its VeriShield Protect credit and debit card encryption technology to Secure PumpPay, its PCI-approved solution for upgrading fuel dispensers to accept electronic payments securely.

VeriShield Protect, introduced last month, is designed to thwart continuing criminal efforts to gather unencrypted account holder data via breaches of merchant networks, applications and servers that come in contact with consumer credit and debit card information.

“VeriShield Protect and Secure PumpPAY product will enable VeriFone retail petroleum partners to virtually eliminate the possibility of a data compromise across their corporate brands,” said Jeff Wakefield, VeriFone’s vice president of marketing for integrated systems. “VeriShield Protect will protect card transactions that originate in the store as well as at the petroleum forecourt where over half of petroleum retailer card transactions originate.”

VeriShield Protect was developed to prevent compromise of cardholder data even in the event of a breach. VeriShield Protect shields credit and debit account information from the moment a card is swiped until the data is received at a secure decryption appliance located in a merchant’s secure data center, at an off-site service provider, or at an acquirer or processor organization.

The retailer environment is often too complex to be completely locked down against all intruders and it is unrealistic to expect merchants to maintain constant vigilance over every access point and every location where data is stored or transported. Backed by a suite of PCI compliant services including managed intrusion detection and protection systems, VeriFone provides a complete end- to-end security solution for petroleum retailers and other merchants.

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