W. Capra has announced that its recently acquired Impact 21 business will be operating fully as W. Capra, with new branding coming to reflect the change.
“When W. Capra and Impact 21 joined forces last April, we were excited about the opportunities to combine our strengths and better serve our clients and their respective industries,” said Mike Streams, Partner at W. Capra. “This final step of representing both organizations under one brand fully positions us to do just that. Our new logo visually represents the rich history of both brands and who we are as a combined organization.”
The logo incorporates the original W. Capra star referencing the company’s high values and standards, and the forward-moving icon of Impact 21 demonstrating vision and transformation. It serves as a symbol of a unified brand and depicts the strength of the W. Capra team and depth of expertise brought to their clients and industries.
As one entity, the new W. Capra forms the premier end-to-end consulting and services business driving high impact customer-first business transformation — from high level strategy through implementation in every vertical served.
Streams elaborated, “Our unified brand identity and new website represent a more powerful and innovative combined organization tailored to meet the industries’ ever-evolving needs. Building on the legacy of both organizations over the past 25-plus years, our client initiatives remain at the forefront of everything we do. As trusted leaders, we will continue to help our clients and the industries we serve to navigate transformations, stay ahead of industry trends, and succeed in an increasingly competitive marketplace.”
