Wawa has announced the return of its signature Hoagiefest promotion, with a twist. This year, the retailer is celebrating the summer with $6 and under hoagies, clubs, wraps quesadillas and chicken sandwiches.
Wawa launched Hoagiefest in 2008, and since then, it has become a beloved summer tradition, featuring special price promotions on the brand’s most beloved hoagie varieties. This year is the first time additional Wawa sandwich varieties are included in the Hoagiefest tradition.
The 2025 Hoagiefest campaign runs from June 23 through July 27 in all 1,100-plus Wawa stores. With a focus on nostalgia, summer fun and savings across Wawa’s sandwich line, highlights of this year’s Hoagiefest campaign include:
- A Summer of Sandwiches: This year, Hoagiefest includes $6 and under Breakfast and Lunch Classics and Shortis, Breakfast and Lunch Quesadillas, Clubs, Wraps and Roasted and Crispy Chicken Sandwiches.
- Hoagiefest Decorations: The Hoagiefest vibe will be present in Wawa stores with all-new decorations, digital signage and selfie stations to help set the unique Hoagiefest mood and generate excitement throughout the summer. Retro elements like the famed Hoagie Man, Hoagiefest plane, and micro-bus will be featured on in-store decorations.
- Social Media: Wawa’s social media channels will feature giveaways of special merchandise, including tiedyed Hoagiefest t-shirts, beach blankets, cups and keychains. Customers can follow @Wawa social media channels for a chance to win t-shirts and other gear.
“Wawa Hoagies are a favorite by many, and we’re excited to continue the tradition of being a part of your summertime outings, vacations and events,” said Mary-Rose Hannum, chief product marketing officer. “While Hoagies are the hero, we are thrilled to celebrate a Summer of Sandwiches to provide our customers with even more options than ever.”
Wawa stores are located across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia, Ohio, Indiana and Washington, D.C.
